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Executives say this iconic brand will retain its commitment to the professional category as it expands retail access for consumers.
By: Christine Esposito
Editor-in-Chief
Select L’Oréal Professionnel products are now available in 26 Sephora stores and online at sephora.com—marking a major change in how consumers can purchase this iconic haircare brand. Over its 110-plus year history, L’Oréal has formed deep connections with hair stylists and colorists. Brand executives like Mounia Tahiri, L’Oréal Professionnel general manager. say this bond will remain strong as its expands consumer access to the brand through a new retail outlet.
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